Email marketing reaches your customers regardless of their location. Many of our clients worry about reaching out to customers too much. Although the there is a fine line that you need to walk with email to maximize yours sales and not upset customers. There is a huge difference in blindly emailing your customers and targeting your customer based on current interest or current position in their current vehicle.
To maximize your customer base is to engage them regularly! As always I do not recommend sending out emails to everyone to just check a box. To fully embrace email marketing is to send relevant targeted messages to your customers and prospects. Email marketing is an amazing marketing tool that can be used to increase your sales! Send an email to your prospects that inquired about a trade value with a specifc email on trade value. These are the customer that need a We Want Your a Trade marketing piece should go to. So why email? Email shows you details other marketing doesn't have. Send your prospects an email, look in the backend and call only those that clicked through on the email. In two days email all click thrus that don't have an appointment. You have elimanated the customers that didn't engage and don't seem interested any longer while still reaching out to those that are interested. This type of marketing is smart marketing and without a doubt will impact your bottom line! Call Pin-Up Marketing at 816-377-3339 to Smart Market!
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