Your website analytics tell you a story. From your Google Analytics you can see where your views are located, what device they are using and what lead them to your site. Learning to utilize your analytics can help you decide what works to bring customers to your site and whether they were engaged once they got there. Your bounce rate helps show you the at what level the customers were engaged to an extent. Monitor both time on site and bounce. Together they help you paint your picture.
Traffic sources is one of the most utilized areas for Pin-Up Marketing when they are analyizing a site. You can quickly see who is bringing the most traffic and the engagement of those customers. Utilizing both time on site and bouce rate. If we send out an email marketing piece and drop a customer on an exact vehicle they may be intrested in then they may not need to search further on the site. If they are dropped and off before 30 seconds they probably were either directed somewhere they didn't want to go or they accidently clicked. If they are on longer then 30 seconds then they most likely looked at that specific vehicle/product. Now if they bounced with no lead, no call then it is extremely likely they were somewhat interested, this is an interesting case and you will want to monitor the amount of these you have. If you continue to see this pattern you need to consider your website marketing? Are you priced competively? Do you market another avenue from inside the product description page? Like products, accessories, etc.
Your analytics will if used correctly paint you a picture of exactly what is happening with alll your website traffic and specifically what is happening with the specific 3rd parties.
Call us today and we can help you analyze. 816-429-6654
No comments:
Post a Comment